BE. Football: Mentoring Programme

The ‘BE. Football: Mentoring Programme For Her’ encourages women, aged 18+, who are actively working or volunteering in football and are wanting to progress their careers to apply to be a mentee of the programme.

The programme aims to build the confidence of participants, to aid their progression in football, whilst developing the skills required to achieve their full potential in their desired role within the game. Mentees can include those who are interested in starting their first job in football or those looking to progress to a more senior role on or off the pitch.

The ‘BE. Football: Mentoring Programme For Her’ saw great success in recent years with over 50% of all those mentees who have come through the programme now working in roles throughout the game in Wales. Since the start of the programme the FAW has also seen an increase in the amount of Women not only applying for roles with the organisation but obtaining the roles also, with 35% of all applicants gaining roles with the FAW in recent years being Women.

The BE. Football: Mentoring Programme saw great success in 2023 with 15 mentees from across the Welsh football family and 15 mentors from across the FAW and the association’s trusted partners taking part.

All mentees were partnered with mentors best suited to their aspirations and field of work. The programme encouraged mentees to have an open line of communication with their mentor. This enabled knowledge sharing of best practice in addition to valuable in-person shadowing and networking opportunities. 

Mentees were also given the opportunity to hold discussions with legends of the game such as Liesel Jolly the Women’s Football Lead at Visa and Helen Ward former Cymru International in addition to meeting leading women from across the industry. The mentees were also given a Media Training Day at ITV Wales where they had the chance to advance their media skills and try their hand at presenting the news!

Bethan Bushen, BE. Football Mentoring Programme Mentee said: “The FAW’s BE. Football mentoring programme is one of the best opportunities I have experienced this year.

“The closing day was great to see how far each mentee had come and witness how much they’ve developed as strong women, both in and outside of the game. Cymru’s Future for Her has never been more exciting.”

The 2023 programme concluded at Dragon Park on the 7th of December with mentees, mentors, FAW board members and partners of the FAW joining to celebrate their journeys and hear more about the confidence, support systems and opportunities they have built over the past 9 months.


The application window for Year 3 is now CLOSED.  You can register your interest in joining the year 4 2025 programme as a mentee or mentor by emailing PAWB@FAW.Cymru

If you have any questions about the ‘BE. Football: Mentoring Programme For Her’ please get in touch.