Are your Clubs members and participants reflective of the diversity in the local community?

Clubs are often the heart of the community and it’s essential that everyone can access opportunities and are welcome and included.

In order to diversify your Clubs membership to become more diverse and reflective of your community, a proactive approach is needed to attract new members.

Having a range of diverse members brings many benefits and can provide new ideas and talent both on and off the pitch. New relationships need to be built particularly with communities that have historically been excluded such as ethnically diverse communities or those who may be new to your community. One way to achieve this is through community engagement.